Manufacturing guy-at-large.

Should I sell this?

Added on by Spencer Wright.

Was at NYCVelo today and saw some of the Swrve selvedge aprons, which retail at $100... And I'm like, "mine is *way* better!"

This is like 2010. I had been wanting a nice apron for a while, and worked with a local seamstress to make this one. I sourced all the fabric & straps and made all the leather and copper fittings (I literally had to bend and braze custom copper rings for this); she sewed the apron body together. 

Is this worth my time & effort to resurrect? Kickstart it, sell a handful? Or is it just a crafty thing I designed back when I was young and full of energy?

If you've got feelings one way or the other (read: if you'd buy one) then speak up!

Rack Ends -> Indiegogo

Added on by Spencer Wright.

The time has come: My rack ends are on Indiegogo.

This project has been in a weird filler state for a while, but I finally sat down and worked out my pricing structure and launched the campaign last night - and I'm excited to get it off the ground! In the interest of clarity, I'm disclosing a lot of information here about the development process and my pricing/cost structure. 

After receiving a number of quotes from around the world, I decided to go with a supplier who I have a good professional relationship with: Mattson-Witt Precision of Barrington IL. In 2011 and 2012, I sourced many thousands of dollars of parts from them, and the results were excellent. I have clear lines of communication with the director of operations and consider them a partner in this project. Incidentally, they were *not* the cheapest bid I received - their quote fell somewhere in the middle of the pack - but their delivery timetable was good and I can trust that they'll stick to their word.

When I first resurrected this project, I posted a bit of background on the design here and shared it with the framebuilding community. I received a bit of interest and some informal preorders, and based my RFQ quantities around an extrapolation of that data. I wanted the retail price of the parts to be similar to other similar parts on the market, and also wanted to offer quantities that made sense to my customers. 

The price from the machine shop is $5.07 apiece at a quantity of 150 (I had tentative preorders of about 90). The retail price structure is as follows:

  • $8.50@2 = 68% markup = $6.89 net income
  • $8@4 = 58% = $11.76
  • $7.50@8 = 48% = $19.47
  • $7.32@16 = 45% = $36.10
  • $6.08@32 = 20% = $32.45
  • $5.85@64 = 15.5% = $50.29

If I sell just 150 parts, my net income tops out at $516.75 and tapers down from there - precipitously, if I get a few large orders. My hope is that I can sell more that 150 parts and increase my order quantity accordingly. At quantities of 500, I expect my wholesale price to be closer to $4 each, which obviously means more money in my pocket. My best case scenario is that I pre-sell enough parts to justify folding my profits into a larger order, which I can then sell to new or repeat customers down the line. I hope to determine the order quantity by early-mid February (a few weeks before the campaign ends) and be able to place my order so that it's delivered right after my funding date. That way I can be ahead of schedule on shipping and ensure that none of my customers are put out by delays. 

A note about shipping and handling: I was a little unclear on how to deal with this, and decided in the end to apply a $5 flat S&H fee to all orders. I suspect that I'll be in the black on small orders, but on larger quantities that'll probably change quickly. I'm not investing in any fancy packaging - I'll probably do a small ziploc bag from McMaster + a small plain envelope - so all I need to recoup is the actual shipping charges and my time counting and bagging the parts and getting them to the carrier (likely USPS). 

I'll be updating this project as I near my funding goals. If anyone has *any* questions about the design, how the parts are used, or the cost structures I've listed here, please comment below - and thanks for your support!

NOTE: For anyone who's curious, you can see a fully dimensioned drawing of the parts here!

David Foster Wallace

Added on by Spencer Wright.

From "Present Tense."

When I say or write something, there are actually a whole lot of different things I am communicating. The propositional content (the actual information I’m trying to convey) is only one part of it. Another part is stuff about me, the communicator. Everyone knows this. It’s a function of the fact that there are uncountably many well-formed ways to say the same basic thing, from e.g. “I was attacked by a bear!” to “Goddamn bear tried to kill me!” to “That ursine juggernaut bethought to sup upon my person!” and so on [...] “Correct” English usage is, as a practical matter, a function of whom you’re talking to and how you want that person to respond — not just to your utterance but also to you.

Chris Dixon

Added on by Spencer Wright.

Chris Dixon, in an old post on his blog titled "The next big thing will start out looking like a toy." Emphasis mine.

Social software is an interesting special case where the strongest forces of improvement are users’ actions. As Clay Shirky explains in his latest book, Wikipedia is literally a process – every day it is edited by spammers, vandals, wackos etc., yet every day the good guys make it better at a faster rate. If you had gone back to 2001 and analyzed Wikipedia as a static product it would have looked very much like a toy. The reason Wikipedia works so brilliantly are subtle design features that sculpt the torrent of user edits such that they yield a net improvement over time. Since users’ needs for encyclopedic information remains relatively steady, as long as Wikipedia got steadily better, it would eventually meet and surpass user needs.

Hardware needs this too, and more and more it's possible.

Marc Hedlund

Added on by Spencer Wright.

Marc Hedlund, in an excellent post mortem on his blog titled "Why Wesabe Lost to Mint." Emphasis mine.

You’ll hear a lot about why company A won and company B lost in any market, and in my experience, a lot of the theories thrown about – even or especially by the participants – are utter crap. A domain name doesn’t win you a market; launching second or fifth or tenth doesn’t lose you a market. You can’t blame your competitors or your board or the lack of or excess of investment. Focus on what really matters: making users happy with your product as quickly as you can, and helping them as much as you can after that.  If you do those better than anyone else out there you’ll win.

Yet more Eagle

Added on by Spencer Wright.

This is getting closer.

Zach has been doing crazy research on the minutiae of our circuit and figuring out ways to mitigate noise, especially on the antenna line (to improve reception). I've been deep in Eagle, which is still a PITA but is getting to be more fun :)

Extra special crazy thanks go to Todd Bailey for walking us through the datasheets on a few of these components. Todd has saved my ass more than once, and he continues to have a huge influence on this project.

More EagleCAD

Added on by Spencer Wright.

This layout is a bit uglier than the one I did yesterday, but it has a few significant improvements which I don't have the energy to describe right now. 

More tomorrow :)

DMLS Pricing

Added on by Spencer Wright.

Note: Updates on this project can be found here; or sign up for updates by email.

Over the past few weeks, I've collected a handful of quotes for the seatmast topper. All are for DMLS laser sintered titanium. I've had direct contact with 12 potential suppliers and received 9 quotes back. They range from $987 to $2377 for one finished part.

First: Although I posted the part on MFG - and they distributed it to 110 suppliers - I received *no* responses there. In fact, only 8 of those suppliers ever even saw the RFQ. I also posted the file to Elihuu, and later received a personal email from the founder. That RFQ hasn't been live for quite as long; I'm hopeful it develops into something. I also spoke with Jonathan Placa and ProtoExchange, who was able to source me a few competitive quotes.

Separately, I've tracked down DMLS leads around the internet & through personal connections. Both of these channels have been as fruitful as they usually are. My crash course in the economics and availability of DMLS parts has been quite fun, and want to share a few of my findings here. Some of these are obvious, but worth noting anyway.

The number of DMLS suppliers is small; even fewer are printing in titanium.

This became evident when the second shop I sent my files to replied that they had already seen them. Presumably this is because the first shop I contacted had some relationship with them - shared production, engineering, or some supplier/buyer relationship. The deeper I got, the more evident the small size of the industry became - as I asked more experts for the names of qualified job shops, I was often referred back to people I'd already spoken to. This kind of pattern is common in small industries - I had similar experiences when I was looking for inflatable pneumatic seals - but when it comes to larger/more mature industries (e.g. CNC, stamping, etc) there are generally more shops than one person could keep track of.

There are only a handful of machines that print DMLS titanium. 

The firms who were able to produce my part had one of three machines: EOS M280; Concept Laser M2; Renishaw AM250. A few other firms had an EOS M270, which prints only mar-aging steel (though it can be reconfigured to print a special blend of ti with different mechanical properties). All of these has a build volume roughly the size of a 10" cube.

The next generation of machines will be bigger and faster.

In particular, the EOS M400 is closer to a 12" cube and might reduce build times by as much as half (though one supplier seemed suspicious of that claim). It will be released Summer 2014, though, and likely won't be in wide use for a while after that.

Note: As multi-laser machines become available (the M400-4, a 4-laser machine, is scheduled for 2015), one would expect that cost would come down even more - especially as, I hope, more and more parts are being designed for this process.

Speed & build volume aren't everything.

The one supplier that suggested they'd be getting a M400 noted that even if it *does* reduce build times by half, that would still only reduce the cost of the build by something like 20%. Factors like handling time (this is *not* a hands-off process), material mass (titanium powder isn't cheap), and machine cost & maintenance will keep prices high for a while. 

Nobody seems to be making consumer products this way.

Most of these firms' clients are aerospace, manufacturing & biomedical companies. They're often buying up the whole build platform on a machine - running something like $30K - to print a huge part that would otherwise be made up of numerous (and expensive) smaller parts. Mold & die work is a decent part of the industry, where 3D printed internal cooling chambers on complex molds can decrease cycle time for a molded consumer product significantly. 

Excess Capacity isn't built into the current marketplace.

In traditional manufacturing, a significant portion of the cost of the part is fixturing and setup/teardown between different parts. Some advanced manufacturers (think Shapeways & i.materialise) are able to capitalize on 3D printing's lack of tooling, but most of the job shops I talked to aren't operating that way. Instead, they're performing builds per-order. In other words, they don't bundle multiple orders on one build plate - if I order one of my topper, they run a titanium build just for my part. That's hugely inefficient for small parts like mine, but because of the low volume of orders there's not much these shops can do about it. In a few cases, a supplier mentioned that they could set up standing orders for a part, and piggyback those orders into other clients' builds... But that sounded like a bit of a longshot - this particular supplier told me that it's often months between titanium builds.

The main way to decrease price is still to increase quantity.

Because most DMLS shops aren't bundling orders from multiple clients, each client is essentially paying for a bunch of unused build volume. The unused powder is recycled, of course, and the laser isn't running over unsintered parts of the build plate, but the setup/teardown time and material deposition runtime are still allocated to  your job. As a result, a part's price will decrease significantly - perhaps as much as half - by ordering in larger quantities (one supplier quoted me $569 apiece if I ordered in quantities of three, and $491 if I filled his plate with 6 parts).

This is a bit dismaying for single-piece-flow geeks, though I'm sure at some point in the near future it'll start to change. Shapeways, for instance, doesn't operate this way at all, and I expect that as job shops see more orders for DMLS parts, they'll largely follow suit.

The net effect is that the promise of advanced manufacturing - where you don't worry about tooling/setup/teardown costs, and small batch, JIT parts delivery becomes a reality - is still a bit off. 

However.

Consumer-ready DMLS parts are a good bet for a few reasons. First, the quotes I received aren't - if you just squint at them a little bit - all that bad. Sure, three parts at $600 apiece doesn't give me much margin if I'm selling them to consumers for $400, but that was never my intent. Plenty of high end seatposts retail for $300, and this part offers a few distinct features (lightweight; customizable geometry; "cool as shit;" etc.) that those can't.  And if the improved build times of this year's machines result in a price drop of 15%, and if the next two generations of machines - ones built with multiple high-power lasers - cut build times in half one or two times over... Well, all of the sudden I'm looking at a pretty affordable part - at least for high end customers, who tend to exhibit price-elastic spending habits. 

It's also the case that my topper's design doesn't utilize the technology as efficiently as possible. It's still largely a tube-to-tube structure, which just isn't the best use of additive manufacturing. In order to improve its strength:weight ratio and decrease cost, I'll be exploring lattice structures in the next week or two. My hope is that by working with Within Labs, I should be able to reduce cost by an additional 30%.

I've also been working on a few smaller parts. Because of the way most DMLS suppliers are operating, having a variety of differently sized items to fit on a build plate could increase the output of a build significantly without much effect on cost. 

A note on i.materialise.

Honestly, I was shocked at the price they quoted me ($617 per part). It was less than 2/3 the cost of the next lowest quote, which led me to suspect that their process was different in some way. I contacted their support team, who didn't go into specifics but did reply that their "machines are the same as for industrial projects but the approach and handling of the orders in different, which results in a different quality."

Moving Forward.

At the moment, I've got a basic proof of concept (SLA model) and pricing that puts me about 150% over budget. I'll be visiting at least one DMLS shop later this month, and will also be making big changes to the current design. I'd also like to explore the possibility of integrating additional components - saddle clamp parts or (my dream) a lightweight saddle frame - into the topper itself. The more parts I'm able to reduce with my design, the more I expect to close the price gap between DMLS and traditional manufacturing methods. 

Expect updates.


Thanks to the following people for helping me get this far (in no particular order): Kane Hsieh, Jordan Husney, Clay Jones, Dorian Ferlauto, Scott Miller, Jen McCabe, Shane Collins, Robert Hassold, Duann Scott, Greg Irwin, Jonathan Placa, Siavash Mahdavi, Kaveh Mahdavi.

Yet more Kahneman

Added on by Spencer Wright.

From "Thinking, Fast And Slow," p.124. Emphasis mine.

In an experiment conducted some years ago, real-estate agents were given an opportunity to assess the value of a house that was actually on the market. They visited the house and studied a comprehensive booklet of information that included an asking price. Half the agents saw an asking price that was substantially higher than the listed price of the house; the other half saw an asking price that was substantially lower. Each agent gave her opinion about a reasonable buying price for the house and the lowest price at which she would agree to sell the house if she owned it. The agents were then asked about the factors that had affected their judgment. Remarkably, the asking price was not one of these factors; the agents took pride in their ability to ignore it. They insisted that the listing price had no effect on their responses, but they were wrong: the anchoring effect was 41%. Indeed the professionals were almost as susceptible to anchoring effects as business school student s with no real-estate experience, whose anchoring index was 48%. The only difference between the two groups was the students conceded that they were influenced by the anchor, while the professionals denied that influence.

Given the choice between a professional who won't admit their faults and a man-on-the-street who will, I'll take the latter every time.

Public Radio v1.2 PCB

Added on by Spencer Wright.

Today Zach and I spent most of the day laying out new boards for The Public Radio. Here's mine:

There are a handful of obvious errors here. The top edge is too tight, and I've packed a *lot* in near the FM chip. I've totally ignored most of what the datasheets says about locating blahblah next to whatever (doing that tomorrow), and I could probably take a *lot* of style tips from someone with more experience.

But the basic concept is there. The PCB mounts to a 3xAAA battery holder on its back, and has SMT and thru-hole components on the front.

Tomorrow we'll spend the AM scouring the datasheets and then will likely end up totally rebuilding the boards. Plans have been discussed to make them round instead, and mount them directly to the lid of the jars, though that's a bit more than we can/should bite off for now.

Today the two of us were working in parallel, which was great for jumpstarting each of our abilities. We'll probably do the same thing for most of tomorrow, but eventually transition to one design and operate more in a pair-programming mode. We'd like to get a design to a board house tomorrow afternoon, though it could slip till Tuesday or Wednesday *possibly* - but only in the service of getting a better finished product.

:)

The Public Radio v1.1

Added on by Spencer Wright.

Today Zach and I completed v1.1 of The Public Radio

public radio shelf-1.jpg

I'll write more about our hacknight in the next few days, but for now I wanted to give a brief description of the project - for any latecomers, you know :)

The Public Radio is a collaboration between myself and Zach Dunham. It is an ongoing project; we are planning a full launch this spring.

The Public Radio is an FM radio which is not tuneable by the user. Instead, it is purchased pre-tuned to your station of choice - whether that be your local NPR affiliate (Zach prefers 93.9 WNYC) or your favorite pop station (I prefer HOT97). Once you receive your Public Radio, it's set to your station only, and that can only be changed by sending the unit in to us.* The radio only has one knob; it controls power and volume only.

If you use FM radio to discover new content - if your Scan/Seek controls are in heavy use - then The Public Radio may not be for you. But if you discover new content as we do - mostly online - but still want to maintain the personal, emotional connection that you've built with your favorite local station - then The Public Radio is a convenient and appropriately understated way of doing that. Its design fits in anywhere, and its portability makes it easy to use in areas of your house where you don't have easy access to iTunes or Spotify.

The Public Radio is currently available for beta testers; if you're interested, send a note and we'll put you on our list :)

Reading

Added on by Spencer Wright.

My mailing list is live! And you, dear reader, should subscribe to it. 

 

Pathing.

 

Developing.

 

Evaluating.

 

Reflecting.

Eagle, etc.

Added on by Spencer Wright.

Today Zach and I spent most of the day laying out a new PCB for The Public Radio.

battery-1.jpg

I'm trying to implement pair programming on the project, and so far that's been really helpful for me - especially right now. To date, I've only designed one PCB in Eagle, and The Public Radio is quite a bit more complicated. Zach's no expert either, but he's got a bit more experience than I do. Regardless, working together on it feels a bit slow, but I'm confident that we'll make fewer mistakes and will eventually move a lot faster as a result.

One thing we're revising is the battery setup on the PCB. On the last board we just used screw terminals and plugged old 9V batteries into them. It worked, but it's an inefficient use of space and energy. On this version we're probably putting a 3-pack of AAA batteries (hence the photo above) right on the board, and are getting a little cute with the layout.

More details to follow; we'll be working on this most of the day on Sunday, and hope to get designs out to a PCB shop on Monday.

The Lady's Harp progress

Added on by Spencer Wright.

Spent a little while with Daniel this AM and got some of The Lady's Harp rails built.

The two rails here are configured differently along a few dimensions. The top one uses the smaller Dayton DAEX58FP transducer, which has a fairly low profile and puts out a maximum of 40W. The lower rail uses the much heftier HDN-8, which is weatherproof and *bumps* a full 100W. Daniel wanted to try both transducers out, and so the tuning blocks (the wood parts, which have piano tuning screws in them) needed to be built at different heights.

Incidentally, these transducers are intended to be mounted to walls, floors or furniture to provide a more tactile audio experience. Imagine 100W of bone-shaking bass when you're watching a movie - I'm not sure it would be enjoyable, but I sure would like to try it out.

I also built the pickup platforms so that they can be gang-mounted (two pickups on one plate) or separated (one pickup per plate). It's possible that the pickups will want to be located at a particular node of the string, and these two configurations will allow all sorts of adjustability. 

We should get the whole instrument together next week; expect updates.

A very free interpretation

Added on by Spencer Wright.

In a long blog post titled "The Lay of the Land," Peter Richardson discusses the way that humans experience landscape and how to best represent that in a relief map. It's a fantastic read. Below, emphasis mine.

Every representation, in every medium, is subject to procedural artifacts and the judgements of its creators. Some artifacts are more obvious, and some judgements less expressly intentional, but all of our attempts to process and describe our surroundings must contend with these forces.

This fact echoes life in a body made of sensors, all wired to a brain – our experience is the sum of heavily-processed and filtered inputs. There are no guarantees of absolutes in the information we are exploring, and every sensor is a filter. And the more we learn about physics, the more we understand that we are afloat in a sea of statistical likelihoods, and that our ability to group sensations into a world of coherent, individual objects is a very free interpretation of the available data.

So it makes sense that we gravitate toward models. Unless you believe you have direct access to the world of pure being, models are all we’ve got. I’d like to get better at working within these constraints, and in understanding and manipulating them to our advantage.

Via Alexis Madrigal.