Manufacturing guy-at-large.

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Random thoughts on Net Neutrality

Added on by Spencer Wright.

This was written in a draft email that I eventually didn't send. It was in response to a discussion about this article.

A few notes: I'm bullshitting like 65% of this, and look forward to being called out where I haven't covered my tracks. Also, I know next to nothing about how the internet and/or public utilities are regulated now.

I totally agree that the effects of the (probable?) demise of net neutrality are *really* scary. I definitely don't want anyone controlling my access to information. 

However: I worry that treating the internet like water (or heath care, or clean air, etc etc) will lead to the equivalent of golf courses in Las Vegas, which are built & maintained at the expense of basically everyone who lives in the Colorado River Basin - 12 million people and a quarter million square miles of land.

In other words - until we figure out some crazy new way of transmitting data, global bandwidth (and global bandwidth infrastructure development) is still a finite resource. And I worry that while no-holds-barred net neutrality is great for all of us (privileged, educated, live in metropolitan areas, etc), it's at the cost of... well, those same people in the Southwest.

It's possible that that's a tradeoff that's ultimately good for society (which would be fucking crazy - this is *not* a claim that I endorse), but either way that conversation needs to take place independent of any gripes I have about how long it takes me to bittorrent new episodes of True Detective. And I'm just not sure that I'd defend my right to free, ultra-fast access to internet porn when some kid in North Dakota is just trying to get off of dialup. 

I don't at all mean this to be a defense of the telecom industry, and I'm not particularly excited about subsidizing high speed internet all across rural areas either. But I recognize that the world would probably be a better place if a 20 minute shower cost me significantly more than a 5 minute shower. And if society doesn't have any mechanism to make me feel that effect, then we're probably all worse off as a result.


Editor's note: Sometimes the best email is the one you drafted, deleted, and posted on your blog instead ;) Hat tip to everyone at Gin Lane for the inspiration.

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Rack Ends -> Indiegogo

Added on by Spencer Wright.

The time has come: My rack ends are on Indiegogo.

This project has been in a weird filler state for a while, but I finally sat down and worked out my pricing structure and launched the campaign last night - and I'm excited to get it off the ground! In the interest of clarity, I'm disclosing a lot of information here about the development process and my pricing/cost structure. 

After receiving a number of quotes from around the world, I decided to go with a supplier who I have a good professional relationship with: Mattson-Witt Precision of Barrington IL. In 2011 and 2012, I sourced many thousands of dollars of parts from them, and the results were excellent. I have clear lines of communication with the director of operations and consider them a partner in this project. Incidentally, they were *not* the cheapest bid I received - their quote fell somewhere in the middle of the pack - but their delivery timetable was good and I can trust that they'll stick to their word.

When I first resurrected this project, I posted a bit of background on the design here and shared it with the framebuilding community. I received a bit of interest and some informal preorders, and based my RFQ quantities around an extrapolation of that data. I wanted the retail price of the parts to be similar to other similar parts on the market, and also wanted to offer quantities that made sense to my customers. 

The price from the machine shop is $5.07 apiece at a quantity of 150 (I had tentative preorders of about 90). The retail price structure is as follows:

  • $8.50@2 = 68% markup = $6.89 net income
  • $8@4 = 58% = $11.76
  • $7.50@8 = 48% = $19.47
  • $7.32@16 = 45% = $36.10
  • $6.08@32 = 20% = $32.45
  • $5.85@64 = 15.5% = $50.29

If I sell just 150 parts, my net income tops out at $516.75 and tapers down from there - precipitously, if I get a few large orders. My hope is that I can sell more that 150 parts and increase my order quantity accordingly. At quantities of 500, I expect my wholesale price to be closer to $4 each, which obviously means more money in my pocket. My best case scenario is that I pre-sell enough parts to justify folding my profits into a larger order, which I can then sell to new or repeat customers down the line. I hope to determine the order quantity by early-mid February (a few weeks before the campaign ends) and be able to place my order so that it's delivered right after my funding date. That way I can be ahead of schedule on shipping and ensure that none of my customers are put out by delays. 

A note about shipping and handling: I was a little unclear on how to deal with this, and decided in the end to apply a $5 flat S&H fee to all orders. I suspect that I'll be in the black on small orders, but on larger quantities that'll probably change quickly. I'm not investing in any fancy packaging - I'll probably do a small ziploc bag from McMaster + a small plain envelope - so all I need to recoup is the actual shipping charges and my time counting and bagging the parts and getting them to the carrier (likely USPS). 

I'll be updating this project as I near my funding goals. If anyone has *any* questions about the design, how the parts are used, or the cost structures I've listed here, please comment below - and thanks for your support!

NOTE: For anyone who's curious, you can see a fully dimensioned drawing of the parts here!

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DMLS Pricing

Added on by Spencer Wright.

Note: Updates on this project can be found here; or sign up for updates by email.

Over the past few weeks, I've collected a handful of quotes for the seatmast topper. All are for DMLS laser sintered titanium. I've had direct contact with 12 potential suppliers and received 9 quotes back. They range from $987 to $2377 for one finished part.

First: Although I posted the part on MFG - and they distributed it to 110 suppliers - I received *no* responses there. In fact, only 8 of those suppliers ever even saw the RFQ. I also posted the file to Elihuu, and later received a personal email from the founder. That RFQ hasn't been live for quite as long; I'm hopeful it develops into something. I also spoke with Jonathan Placa and ProtoExchange, who was able to source me a few competitive quotes.

Separately, I've tracked down DMLS leads around the internet & through personal connections. Both of these channels have been as fruitful as they usually are. My crash course in the economics and availability of DMLS parts has been quite fun, and want to share a few of my findings here. Some of these are obvious, but worth noting anyway.

The number of DMLS suppliers is small; even fewer are printing in titanium.

This became evident when the second shop I sent my files to replied that they had already seen them. Presumably this is because the first shop I contacted had some relationship with them - shared production, engineering, or some supplier/buyer relationship. The deeper I got, the more evident the small size of the industry became - as I asked more experts for the names of qualified job shops, I was often referred back to people I'd already spoken to. This kind of pattern is common in small industries - I had similar experiences when I was looking for inflatable pneumatic seals - but when it comes to larger/more mature industries (e.g. CNC, stamping, etc) there are generally more shops than one person could keep track of.

There are only a handful of machines that print DMLS titanium. 

The firms who were able to produce my part had one of three machines: EOS M280; Concept Laser M2; Renishaw AM250. A few other firms had an EOS M270, which prints only mar-aging steel (though it can be reconfigured to print a special blend of ti with different mechanical properties). All of these has a build volume roughly the size of a 10" cube.

The next generation of machines will be bigger and faster.

In particular, the EOS M400 is closer to a 12" cube and might reduce build times by as much as half (though one supplier seemed suspicious of that claim). It will be released Summer 2014, though, and likely won't be in wide use for a while after that.

Note: As multi-laser machines become available (the M400-4, a 4-laser machine, is scheduled for 2015), one would expect that cost would come down even more - especially as, I hope, more and more parts are being designed for this process.

Speed & build volume aren't everything.

The one supplier that suggested they'd be getting a M400 noted that even if it *does* reduce build times by half, that would still only reduce the cost of the build by something like 20%. Factors like handling time (this is *not* a hands-off process), material mass (titanium powder isn't cheap), and machine cost & maintenance will keep prices high for a while. 

Nobody seems to be making consumer products this way.

Most of these firms' clients are aerospace, manufacturing & biomedical companies. They're often buying up the whole build platform on a machine - running something like $30K - to print a huge part that would otherwise be made up of numerous (and expensive) smaller parts. Mold & die work is a decent part of the industry, where 3D printed internal cooling chambers on complex molds can decrease cycle time for a molded consumer product significantly. 

Excess Capacity isn't built into the current marketplace.

In traditional manufacturing, a significant portion of the cost of the part is fixturing and setup/teardown between different parts. Some advanced manufacturers (think Shapeways & i.materialise) are able to capitalize on 3D printing's lack of tooling, but most of the job shops I talked to aren't operating that way. Instead, they're performing builds per-order. In other words, they don't bundle multiple orders on one build plate - if I order one of my topper, they run a titanium build just for my part. That's hugely inefficient for small parts like mine, but because of the low volume of orders there's not much these shops can do about it. In a few cases, a supplier mentioned that they could set up standing orders for a part, and piggyback those orders into other clients' builds... But that sounded like a bit of a longshot - this particular supplier told me that it's often months between titanium builds.

The main way to decrease price is still to increase quantity.

Because most DMLS shops aren't bundling orders from multiple clients, each client is essentially paying for a bunch of unused build volume. The unused powder is recycled, of course, and the laser isn't running over unsintered parts of the build plate, but the setup/teardown time and material deposition runtime are still allocated to  your job. As a result, a part's price will decrease significantly - perhaps as much as half - by ordering in larger quantities (one supplier quoted me $569 apiece if I ordered in quantities of three, and $491 if I filled his plate with 6 parts).

This is a bit dismaying for single-piece-flow geeks, though I'm sure at some point in the near future it'll start to change. Shapeways, for instance, doesn't operate this way at all, and I expect that as job shops see more orders for DMLS parts, they'll largely follow suit.

The net effect is that the promise of advanced manufacturing - where you don't worry about tooling/setup/teardown costs, and small batch, JIT parts delivery becomes a reality - is still a bit off. 

However.

Consumer-ready DMLS parts are a good bet for a few reasons. First, the quotes I received aren't - if you just squint at them a little bit - all that bad. Sure, three parts at $600 apiece doesn't give me much margin if I'm selling them to consumers for $400, but that was never my intent. Plenty of high end seatposts retail for $300, and this part offers a few distinct features (lightweight; customizable geometry; "cool as shit;" etc.) that those can't.  And if the improved build times of this year's machines result in a price drop of 15%, and if the next two generations of machines - ones built with multiple high-power lasers - cut build times in half one or two times over... Well, all of the sudden I'm looking at a pretty affordable part - at least for high end customers, who tend to exhibit price-elastic spending habits. 

It's also the case that my topper's design doesn't utilize the technology as efficiently as possible. It's still largely a tube-to-tube structure, which just isn't the best use of additive manufacturing. In order to improve its strength:weight ratio and decrease cost, I'll be exploring lattice structures in the next week or two. My hope is that by working with Within Labs, I should be able to reduce cost by an additional 30%.

I've also been working on a few smaller parts. Because of the way most DMLS suppliers are operating, having a variety of differently sized items to fit on a build plate could increase the output of a build significantly without much effect on cost. 

A note on i.materialise.

Honestly, I was shocked at the price they quoted me ($617 per part). It was less than 2/3 the cost of the next lowest quote, which led me to suspect that their process was different in some way. I contacted their support team, who didn't go into specifics but did reply that their "machines are the same as for industrial projects but the approach and handling of the orders in different, which results in a different quality."

Moving Forward.

At the moment, I've got a basic proof of concept (SLA model) and pricing that puts me about 150% over budget. I'll be visiting at least one DMLS shop later this month, and will also be making big changes to the current design. I'd also like to explore the possibility of integrating additional components - saddle clamp parts or (my dream) a lightweight saddle frame - into the topper itself. The more parts I'm able to reduce with my design, the more I expect to close the price gap between DMLS and traditional manufacturing methods. 

Expect updates.


Thanks to the following people for helping me get this far (in no particular order): Kane Hsieh, Jordan Husney, Clay Jones, Dorian Ferlauto, Scott Miller, Jen McCabe, Shane Collins, Robert Hassold, Duann Scott, Greg Irwin, Jonathan Placa, Siavash Mahdavi, Kaveh Mahdavi.

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A good idea that we're not ready for

Added on by Spencer Wright.

A vending machine in Bushwick, via Ana Andjelic:

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 I think this is a great, great idea. But I suspect that for most cyclists, it doesn't actually eliminate a pain point - which presumably, in this case, is having a flat tire and not being able to fix it. 

That's because access to supplies isn't really the issue with that pain point. For the vast majority of cyclists, the issue is not knowing how or not wanting to fix it yourself.

Take the issue of knowing which tube to buy. QBP (the most ubiquitous of all bicycle parts distributors, and the manufacturer of most of the tubes shown in this photo) sells literally dozens of SKUs of just inner tubes. Knowing which one to use requires a bit of knowledge, especially when you consider that many cyclists (a disproportionate number of whom probably live in Bushwick) are riding mostly obsolete tire sizes, e.g. 26x1-3/8" (an old Raleigh variant), which can easily be confused with incompatible alternatives (e.g. 26"x1.375").

But there are other possible issues here - being late for work and needing the service to be done as quickly as possible. Wearing clothing that isn't conducive to kneeling on the sidewalk. Maybe the issue isn't in the tube but in the tire itself - a blown sidewall, say.

Now, I'm *not* a booster of bike shops - I think that they provide pretty poor value to the vast majority of customers. But the way to fix that isn't through direct-to-consumer sales, whether online or via unmanned kiosks. Instead, we need a new way to provide customers with the information and service they need. We need to empower cyclists to choose between a variety of good options, for example: 

  • Affordable repair parts + clear & detailed education on how to perform basic services
  • A basic way to store, access & understand information about your bike and its specs/requirements (e.g. tire size, brake pad style, etc)
  • On-demand Uber-style repair service, anywhere/anytime
  • The ability to lock your bike up wherever you are, and queue a mechanic to come by, unlock it, perform the service and drop the bike off at your home/work

Without a complete transformation of the way we think of bicycle repairs, I worry that services like the one in the photo will be wasting sidewalk space. I like the idea, but I need more execution to get behind it.

Also: Rim strips? Really? No regular consumer is buying those.

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File conversion woes

Added on by Spencer Wright.

This is why dimensioned PDF drawings are so extensively used in procurement. The top photo is from a supplier from MFG.com; the bottom one is the STEP that I originally uploaded to MFG.

Screen Shot 2014-01-04 at 9.27.05 AM.png

This supplier has obviously downloaded my STEP and performed some translation or conversion on it, and in the process has deleted a few faces (you can see the difference in the foreground of the part, and in the areas he's highlighted in red). This is clearly an inexperienced supplier, and one that I would ultimately have a *really* hard time choosing. I'm not sure what he did or how he did it, but the fact that he made this mistake is an indicator that we'd have issues down the road.

(To his credit: the photo came from a message he wrote me saying that he "noticed some missing surfaces on the part file," and asking me to fix them. So he knew that there was a problem, but didn't understand what it was and wasn't able to troubleshoot it himself.)

In traditional manufacturing, 3D part files are created and edited in a program like Inventor or SolidWorks. The parts are then brought into a separate environment in the same application and drawn and annotated in multiple 2D views on a "paperspace." The resulting drawing file (.IDW for Inventor) is a dynamic representation of the original part; if you modify the part file, the drawing will update automatically. 

You *never* submit drawing files directly to a manufacturer. Instead, you export PDFs of the dimensioned drawings, and *optionally* include STEP files (which are essentially cross-platform 3D files) as a courtesy. The STEPs can be used to help the manufacturer set up their CNC machines, but they're for reference only; the PDFs (with all their dimensions and annotations) are what you're buying.

"Organic" shapes - like those that 3D printing is so well equipped to make - don't fit into this process well. Complex surfaces are *really* difficult to define clearly and completely in two dimensions, and so most 3D printed parts are built from solid files. In this case I submitted a STEP, which manufacturers will convert to an STL and then run through a slicer and feed into their machines.

The problem is that STEP files aren't immutable, and the supplier in this case has apparently deleted a feature from the part. In this case the result was obvious, but there are a lot of features that he could modify or delete that would be a lot more difficult for him to detect, and my QC job would be accordingly tricky.

This process should be better. The PDF workflow is inconvenient, but at least it's an effective barrier to issues like this one. 

Also, we need more, and more *good*, DMLS suppliers. 

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Not ready for the Spotlight

Added on by Spencer Wright.

I ordered my Quirky Spotter on 2013.11.29. I received it on 2013.12.09, and plugged it in immediately. It remained plugged in but mostly inactive for all of December.

On 2013.12.23, I looked at the "Light" settings and noticed that Spotter had *never* seen any light, even though it had been sitting in my room - next to a window that gets direct sunlight - for about two weeks. 

IMG_6555.PNG

I noted the weirdness, but didn't change the alarm setting. I then went out of town for a few days, and was surprised a few days later to see this:

IMG_6571.PNG

It looks like I've got a few issues here. First, I'm guessing that the light sensor and its supporting hardware are indeed functional. The first problem would then be somewhere on either the firmware of the device, or on Wink's backend, or possibly on the Wink iOS app (though that seems unlikely). 

Second, Wink obviously has no idea what it means for a light to be turned on. All of these notifications happened when nobody was in my house, and I'm betting that ambient light at the Spotter was pretty consistent across these readings. So why is Wink sending me multiple notifications?

The net effect is that Spotter is pre-MVP - it's not really viable. I am the owner of a highly sophisticated piece of hardware, which can communicate with a slick iOS app, but whose supporting system infrastructure (the firmware and/or backend) simply isn't mission ready.

For obvious reasons I find this really disappointing. I had been hoping that Spotter would offer a few big improvements over Twine, which I also own. But Quirky is a fast-paced company, and they've sold me a product that - despite the encouraging anecdotes on their blog - just isn't trustworthy.

Lastly, I give you this:

Here, the organizational differences between Apple and Quirky strike me. Quirky thinks that the product stories will validate crappy execution. Apple, instead, has an ingrained (if delusional) belief in the superiority of their products, and that belief is shared throughout their company.

Home Depot, on the other hand, has neither story nor supposed superiority. They sell commoditized products and low-spec tools to a customer base that either doesn't know what they're buying or doesn't care. Their employees usually lack the training to give reliable recommendations, and their store layout - something that Apple spends a lot of time thinking about - is totally non-imageable (cf. Kevin A. Lynch, The Image of the City). 

Just because Home Depot sells "smart" products doesn't make them an advanced retail operation. And as I've experienced, Wink's "smartness" is questionable.

Note: Prior to writing this, I posted some photos on twitter and got a response - on Christmas Day - from Quirky Help. While I appreciate their assistance, I am nonetheless disappointed with the out-of-the-box performance of this high profile product... and its performance has remained, er, consistent. This taken today:

IMG_9583.png
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Marc Barros

Added on by Spencer Wright.

From his very good post, "What Can We Learn from Beyoncé?" Emphasis mine.

Having a purpose in the startup world is hard. The culture is built around ideas instead of meaning. Which is best exemplified by everyone’s two favorite questions: What do you do? and How big can this be?

Surround yourself with creators who first ask why you do it.

I've been asking this question of more and more of the folks I come into contact with when discussing a possible collaboration. I'm always surprised how few people seem to question why they're doing what they are, though I can relate - I've spent much time pursuing things for totally backwards reasons. I explored this a few months ago in relation to my experience building bikes, and have spent a lot of time in the past year thinking about how I want to address the Why of the next steps in my career. I certainly don't have it all figured out, but I definitely want to work with people who are thinking along these lines.

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IRL Crowdfunding

Added on by Spencer Wright.

Every few days someone asks me about one of the projects I'm working on. Most often they've seen something I've put up on Instagram or Facebook, but didn't have enough context to really understand what it is I'm working on or even whether it's for sale.

Most of my projects will eventually be crowdfunded, and I expect to be able to convert some of the folks who I've talked to during development. But I had a thought the other day: Why not start taking orders immediately, whenever someone asks? 

The thought is this: If you ask me about The Public Radio, I'll give you my little pitch and then (assuming you've acted enthusiastic) ask for $20, cash, now. I'll then whip out my phone and email you an informal receipt, and will deliver you a v1.0 when it ships (probably the pre-Kickstarter version). 

This would help me in a few ways. First, it locks in a customer. Second, it lets me know whether I'm actually onto something - if everyone says "no," then maybe I should pivot. Third, it gives me a little cash to help keep the project moving forward. And I can be pretty sure that you'll ask me about the project status in the future, which is the most thrilling parts of building a product like this.

I think this is a decent idea. If you're reading this, ask me about what I've been working on the next time you see me - we'll see how it works :)

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Quick Pitch: Moves App for Time Tracking

Added on by Spencer Wright.

I'm currently using Moves to track my physical activity. Moves uses motion & location data on my iPhone to see how far I walk, run, and bike during the day. It integrates with maps & the Foursquare API to add data about what locations I visit and my routes of travel.

I want the same thing, but for my desktop & mobile computer usage, with the end result being that I can track what projects and activities I'm working on. Let's call it Works. It's a tool for freelancers & employees to automate time tracking.

It's most important for me on my desktop computer. By tracking which processes are running and which windows are in the foreground, Works can tell me what work activities I'm engaging in. If I've got Inventor open, I'm 3D modeling; if it's Arduino, I'm programming. If my browser has Digikey and Mouser tabs open, I'm doing electronics research & procurement; if my Gmail tab is in the foreground, it's probably client relations. Etc.

Dig a layer deeper, and Works could start to analyze the displayed content of the applications I'm looking at. Using simple OCR, it could quickly determine part names of whatever I'm modeling; recipient names of the emails I'm composing; etc, and use that data to get an idea of what I'm doing and who I'm doing it for.

All of these datapoints are input into a time management spreadsheet with timestamps. Works could sample 'top' (the command line application) and a screenshot every couple of minutes, scan the relevant data fields, and return its guess as to what project & process I'm currently engaged in. At the end of the day, it could prompt me to confirm that it's on the right track - much like Moves allows me to edit location data from Foursquare.

 

Right?

 

Credit to Zach Dunham for most of this idea.

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My Beef with iOS Newsstand

Added on by Spencer Wright.

I made a lame attempt to describe why I'm not a fan of the iOS Newsstand app last weekend, and thought a bit about it afterwards. Quickly, here are my thoughts:

The problem with Newsstand is that it begins with the base assumption that periodicals constitute a meaningful subcategory of content distribution media. 

Part of the lesson of the past few decades is [citation needed] that consumers don't care about distribution platforms. They're perfectly happy watching TV on their computers, reading newspapers on their iPads, and listening to talk "radio" shows as Podcasts. They'll happily trade their coffee table books for Tumblr blogs, and have little qualms skipping the bar and finding a date on a smartphone app.

Newsstand somehow misses this. It tries to package and export the entire magazine experience onto my phone, ignoring the myriad ways that I've found to consume content there and instead setting up a walled garden within which I'm allowed to view periodicals. 

In my perfect world, periodicals would integrate seamlessly into Pocket or Instapaper. My subscription to the New Yorker should automatically download new articles to those apps, where I can decide when and where to consume them. Pocket is where I do nearly all of my written media consumption, and I see no reason why periodicals should be any different.

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At the risk of sounding naive

Added on by Spencer Wright.

The act of putting yourself out there, of being outside of your abilities a bit. You take your experience, your expertise, and you venture a little bit beyond them. And some of what you know is applicable, but you've always got to keep in mind that whatever frameworks you're bringing to bear don't necessarily apply.

I like being this way - a bit over my head. But I'm at my best when I'm honest with that fact. 

At the risk of sounding naive is a fairly good way to communicate this, in certain contexts. 

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Misplaced Optimism

Added on by Spencer Wright.

The following Q&A is excerpted from Makeway Magazine's interview with Jake Bronstein, of Flint & Tinder.

Through the journey so far, any particularly memorable stories that have helped you continue?

 

The first underwear factory featured in our video is particularly near and dear to my heart. It was in the foothills of PA and had been having a hard time for a VERY long time. We got them spun up making underwear (bought them a couple of pieces of equipment, learned to use it together etc) and in doing so kept nearly 100 people employed for 3 months. It wasn’t enough to keep the bank from foreclosing though. It was really hard watching, but it also crystalized the importance of what it is we’re going.

Here, a weird narrative. A "family owned and operated" factory in middle Pennsylvania is down on its luck. They're "ready for something better," so Bronstein - an entrepreneur and showman - makes them the lead role in his (highly successful) Kickstarter campaign. Here's the video:

I take Bronstein at his word that he worked intimately with his factory, and that if he could have had his way they would have remained open. But the portion of his $290K campaign that went to the factory apparently "wasn't enough to keep the bank from foreclosing," and the factory was shuttered.

The Flint & Tinder FAQ page claims that "for every 1,000 pair of underwear we sell per month, at least one sustainable job is added within our supply chain. " But what does "sustainable" mean, and why wasn't F&T able to keep the original factory open? What does a "sustainable" job look like once the bank forecloses?

I like American people as much as the next guy. But I'm highly skeptical of anyone who claims to be entering a business venture in order to lift American manufacturing out of its presumably sorry state. Poorly run operations will be shuttered, no matter where they're located. And procurement teams should choose suppliers based on whether they are able to fill orders.

I own F&T product, and I think it's totally fine. And I like a narrative as much as the next guy. But my experiences visiting factories in China were as compelling - if not more so - as my experiences visiting US facilities.  As a consumer, I appreciate $.35 worth of human toil that went into making my cheap nail clippers, no matter where they came from. And as a supply chain specialist, I appreciate the vendor that can deliver what I want, when I want it, at a price that my consumers will pay for. That's all. 


UPDATE: I posted this on 2013.11.11. On 2013.11.17, Flint & Tinder sent a sincere reply to me on twitter, saying they were confused by my post. I respect F&T's feelings, and will be writing up a clarification as soon as I'm able.

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Working with a hardware product designer

Added on by Spencer Wright.

Adapted from my answer on Quora

Q: How do you find, hire, and work with a product designer?

As a hardware product designer myself, I can say that it's really important to be working with someone with whom you have a shared understanding of the product development process.

I've generally been lucky, but from time to time I have worked with clients who simply have a different idea about how hardware should/can/will be developed. While I tend to think that I'm right when it comes to these things, the bottom line is that it doesn't really matter: conflicts of this type are undesirable and difficult to resolve once you've entered into development.

Like with most things, it's up to the client to know what questions need to be asked. If it were me, I'd get smart in as many ways as you can. Start by going to hardware design/development/production meetups. Download a copy of Autodesk Fusion 360 and start modeling your ideas. Learn about as many manufacturing processes as you can, optimally visiting actual shops in person. The more you know, the better.

I would also recommend that you approach a designer with sketches and good specs for what you want to do and how you want it to look. In other words: if you have perspectives on these matters (some people don't, but more often they just don't communicate them effectively), you want to be clear on both design intent and aesthetics.

Something to keep in mind here: The more you bring to the table, the more clarity in your relationship with the rest of the development team, AND the less time & money you spend.

I would also, for what it's worth, take Tom Wolfe's "Man From Mars" stance, described here.

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Not about form

Added on by Spencer Wright.

From Vanity Fair's recent piece on Jony Ive and Marc Newson. Emphasis mine.

“We are both obsessed with the way things are made,” Newson said. “The Georg Jensen pitcher—I’m not even sure I love the way it looks, but I love how it is made starting with a sheet of silver.
“We seldom talk about shapes,” Ive said, referring to his conversations with Newson. “We talk about process and materials and how they work.”
“It’s not about form, really—it’s about a lot of other things,” Newson said. Both designers are fascinated by materials; they understand that the properties of a material affect the way an object is made, and that the way it is made ought to have some connection to the way it looks. Theirs is a physical world, and for all that their shared sensibility might seem to be at the cutting edge, it is really a different thing entirely from the avant-garde in design today, which is the realm of the 3-D printer, where digital technology creates an object at the push of a button, craftsmanship is irrelevant, and the virtual object on the computer screen can be more alluring than the real thing.
Ive is the son of an English silversmith, and Newson, who grew up in Australia, studied jewelry design and sculpture; both were raised to value craft above all. It’s ironic that Ive, who has had such a big hand in the rise of digital technology, is made so unhappy, even angry, by the way that technology has led to a greater distance between designers and hands-on, material-shaping skills. “We are in an unusual time in which objects are designed graphically, on a computer,” Ive said. “Now we have people graduating from college who don’t know how to make something themselves. It’s only then that you understand the characteristics of a material and how you honor that in the shaping. Until you’ve actually pushed metal around and done it yourself, you don’t understand.

I should begin by saying that while I take issue with the finer points of Newson & Ive's comments - and with much of the pontificating that the Vanity Fair writer engages in - I found it refreshing to read this passage. I value my time building physical objects immensely, and while I'm somewhat ambivalent about some of the career decisions I've made, I'm proud of the artifacts that exist as a result.

Were I a bit more pushy re: my design career, I'd tout the above passage as gospel. But the truth is that I'm not sure I believe that designers *need* to make things first, and anyway it's not like the design world agrees wholeheartedly with Ive either (my file handling skills just aren't that much of a selling point, and with just cause).

I also take issue with the cynicism expressed re: craftsmanship being irrelevant in the age of the 3D printer. I see no a priori reason for that to be the case, and if it's indeed the way the design world sees advanced manufacturing, I'm certainly unaware of it. 

My time as a craftsman was brief; I shed the term almost as soon as it could reasonably have been applied to my work. But whatever its connotations are, I'm sure that my transition to digital design and manufacturing has not infringed. Craftsmanship - whatever it consists of - does not directly correlate with the size of one's calluses. Craftsmanship is an attitude about work and a focus on a particular (and generally small) skillset. And in my opinion, the romanticization of craftsmanship that I see around me (and in the tech world specifically) is unproductive and dangerous.

  Side note: I can't tell exactly which pitcher these dudes are drinking out of, but I'm pretty sure it's fancy as hell.

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Two types of Uncertainty

Added on by Spencer Wright.

What I think about when I'm working alone.

I sweated my life out here, 2006-2007; in 2012, my best advocate appreciates my work.

In my career, I have experienced two primary types of uncertainty. They are characteristically different in nature, and produce correspondingly distinct effects on my mood and outlook. They are uncertainty that what I'm working on will be significant, and uncertainty that what I'm working on will be noticed at all

I am, like anyone else, motivated by self interest. I hope for some degree of public buy-in on the things that I work on and care about. I want people, and the market, to like me, and to think that the work I produce is worth paying for. And while I can be brash in certain circumstances, I remain deeply uncertain about the degree to which the market will value what I do.

But worse than that is the uncertainty of whether anyone will notice. I've spent much of my career working alone, and I accept that one needs to appreciate his own experiences outside of the possibility that anyone else cares about them. But that prospect remains a challenge to me. The idea that I will have struggled to complete things that nobody will see, that I will have felt deeply about things that nobody will be aware of, that I will have had experiences that I'll never be able to share with anyone else... it's a haunting sensation.

At the same time, there are things that are difficult to share - not because the act of sharing them is uncomfortable, but because they're not particularly relevant to anyone but myself. I write about as much of my life as I can here, but it's unclear how I would share a moment that transpired years ago and remains with me - but which, in itself, doesn't amount to much. 

So, what to do? About a year ago, I brought my German Shepherd, Libo, on a weeklong trip to Northern California, where I lived 2001-2007. I got Libo later, after I had moved back to the East Coast, and going there with him was powerful in ways I hadn't anticipated. There was no way to communicate to him how lonely I was for much of my time there, and how significant it was to me that I was now able to share something about that time of my life with him. It was deeply gratifying, though the logic doesn't really add up. He had no idea where we were, and my emotional state was (I'm sure) as opaque to him then as it usually is.

Writing here is much the same. I throw bits of myself into the ether, but rarely do I hear anything back. If somebody is reading this now then I'm certainly unaware of it, and although I wish constantly for feedback, I accept that I won't always get it. It's only lonely if you call it that, but sometimes it's hard to know what else to call it.

No happy ending here. Aaaand... back to work! 

:) 

 

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Startups Should Write Prose

Added on by Spencer Wright.

And you probably should, too.

Note: I wrote this post in response to Eric Paley's "Startups Shouldn't Write Prose" post. While I disagree with the premises of his argument, I do concur with a number of his conclusions (e.g. that formal business plans have limited utility). Regardless, I have respect for his thoughts on the subject, and appreciate the ideas he puts forward in the original post.  


I am a big fan of accepting and accounting for uncertainty. Uncertainty has been a big part of my life, and I suspect that its role in the lives of those around me will only increase over timeIn general, I think that's okay. Partly because I think it's fun to embrace uncertainty, but mostly out of my feeling that, as Chuck Klosterman wrote, "the future makes the rules, so there's no point in being mad when the future wins." My best play is to construct general theories about what the world will look like in the future, and then try to position myself in such a way that the work I'm doing will be rewarded and the things I care about will be allowed to grow.

It's a tough thing to do. Humans are mediocre predictors, and they're terrible at understanding and evaluating predictions (see Subjective Validation, the Forer Effect, and whatever your friends think about their horoscopes). In philosophy and math, formal argumentation takes a large role here; it can be very helpful in evaluating the methods of reasoning used by predictions in general. 

While I was a passable student of higher order logic in college, formal argumentation has played a large role in how I understand the world. But I accept that my experience is not universal, and I care more about getting my point across than I do about the medium. And the fact of the matter is that prose remains my best tool for communicating complex ideas - and I suspect that the same is the case for most individuals and brands.

Startups, like the rest of us, deal in uncertainty. A startup is, in Steve Blank's definition, "an organization formed to search for a repeatable and scalable business model." That is, startups are inherently uncertain what business they're in, or what business model they will organize themselves by. The primary obstacle in any startup's path is figuring out what they can make that people will want.

In the early stages of a startup's life, investors constitute something of a separate class of customer; as funding options broaden (see crowdfunding; the SEC's recent actions), this line will blur even more. Regardless, all of a project's stakeholders will require some form of communication, and in the case of investors, a startup's goal is to show how and why its business will be successfulThere are many aspects to that equation, of course. But they generally include at least an implicit argument, which is communicated in a variety of ways. Startups need to communicate that there is (or will be) demand for what they're working on, and they need to show that they are uniquely positioned to meet that demand.  These are complex ideas, and not to be taken lightly. Moreover, investors won't want to feel like they're being argued into something, so startups would be wise to let the logic of their product, and the makeup of the team behind it, speak for itself. 

Slide decks do not generally convey argumentative structure well. Arguments are not constructed hierarchically, but slide decks present information in a top-down, slide-by-slide manner. They also measure information in discrete parts - the slide being the smallest unit of measurement. But arguments don't conveniently break up well into slide-sized pieces, and the result is that key points are often truncated in order to adhere to a slide's predetermined size. 

What slides are good at is creating a rhythm during a presentation. For many presenters, this is highly useful - but to my mind, the content of the argument should not be sacrificed for the sake of presentation, and any presentation method that requires arguments to be abbreviated should be avoided. Startups should avoid hubris at all costs - and the presentation of an abbreviated argument in order to make a stakeholder easier to convince is not a step on that right path. As Edward Tufte wrote:

The pushy PowerPoint style imposes itself on the audience and, at times, seeks to set up a dominance relationship between speaker and audience...A better metaphor for presentations is good teaching. Teachers seek to explain something with credibility, which is what many presentations are trying to do. The core ideas of teaching - explanation, reasoning, finding things out, questioning, content, evidence, credible authority not patronizing authoritarianism - are contrary to the hierarchical market-pitch approach. 

Slide pitches encourage a presenter to elide the deductive reasoning of his company's work, and let the post hoc ergo propter hoc nature of the presentation seduce his audience. As Tufte says, "PowerPoint actively facilitates the making of lightweight presentations," and I would argue that startups should avoid lightweight presentations - especially when dealing with early stage investors.

Prose, on the other hand, is accessible, thorough and can be highly evocative. It's also platform independent, and doesn't require the author to be present to provide context to slides which have been abbreviated in order to achieve a consistent tempo. Prose can be used to convey complex, nuanced arguments, and it does so in such a way as to communicate argumentative style and personal character.

Prose also has the benefit of requiring verbatim proofreading, forcing its author to literally read back an argument to himself. This process can be extremely helpful to a project in which all of the details haven't been ironed out, as weak points are often glaringly obvious when they're verbalized explicitly. Slide decks, on the other hand, allow authors to gloss over difficult points in the text, with the intent that they will be filled in verbally during the pitch. Careful audiences will pick up on these argumentative gaps, especially when reviewing notes after the presentation, and the result doesn't reflect well on the author's formidability or command of the subject matter.

Of course, all authors need to find their own paths towards personal argumentative style and brand image. But the benefit of complete sentences, whether in the form of blog posts, executive summaries, or soliloquies, should not be undervalued. Prose is a powerful tool, and there is a wealth of historical examples of well composed prose arguments which - long after their authors are gone - remain convincing and powerful (see Chomsky's early syntax work, Boolos on incompleteness, Plato (take your pick), or any nearby piece of scientific literature). It's possible that the same will someday be the case with the slide deck. But I suspect instead that it's a transitional technology, and that presentations relying on PowerPoint-like technologies will be largely forgotten. Written prose, on the other hand, will be with us in some form or another for a long time, and I'm not in a position to argue with the future on that point. I encourage young teams - and anyone wanting to convey their ideas to others - to do the same.


For anyone looking for a particularly acute parody of a slide deck, see Peter Norvig's Gettysburg Address. Note, though, that any medium has examples of poor execution - and please send along examples of especially good slide decks, if you've got them :) 

Special thanks to Hope Reese and Nick Fletcher Park for editing. 

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ISO should be an open source project

Added on by Spencer Wright.

Or, I mean, whatever. I *guess* they can keep trying to get ~$400 from me to see the spec for representing geometric data (ISO 10303-42) in STEP files... but I'm not sure that's sustainable long term. Right?

Seriously, though: What am I missing here?  Why are standards bodies organized in ways that seem to specifically prevent small (but potentially motivated) teams from participating? Are the projects they're working on too complex? In light of counterexamples ranging from the Linux kernel to GCC to the Apache web server and Android, I can't see how this is the case. Is it just a matter of entrenched interests refusing to relinquish control of a powerful governing body? Are there examples of similar open-standards projects that I'm not aware of?

Regardless, I wonder what the long term prognosis for standards regulation of this type is. I would *hope* that in ten, fifteen years max I'm seeing these standards in a web browser for free. Am I crazy?  

If I am, I hope somebody speaks up :) 

 I posted a related question on Quora. Answer it!


N.B. It strikes me that my nomenclature might be a little off, and that perhaps there are good examples of open-standards projects in the web world (e.g. W3C). Forgive my ignorance.

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Faceted Classification

Added on by Spencer Wright.

From Wikipedia, emphasis mine: 

A faceted classification system allows the assignment of an object to multiple characteristics (attributes), enabling the classification to be ordered in multiple ways, rather than in a single, predetermined, taxonomic order. A facet comprises "clearly defined, mutually exclusive, and collectively exhaustive aspects, properties or characteristics of a class or specific subject". For example, a collection of books might be classified using an author facet, a subject facet, a date facet, etc.
Faceted classification is used in faceted search systems that enable a user to navigate information along multiple paths corresponding to different orderings of the facets. This contrasts with traditional taxonomies in which the hierarchy of categories is fixed and unchanging.

Back in the Napster days, I spent a not insignificant amount of time renaming song files and placing them in a hierarchical file system. Each track was named in the following format:

"#{artist_name} -  #{album_name} - #{track_number} - #{track_name}.mp3"

And my directory structure looked like this: 

 

  • Music
    • #{artist_name_1}
      • #{album_name_1}
      • #{album_name_2}
    • #{artist_name_2}
      • #{album_name_1}
    • #{artist_name_3}
      • #{album_name_1}
      • #{album_name_2}
      • #{album_name_3}
    • etc.

With individual track files living inside each album directory. 

At the time, I was running Linux on my home PC and spent a lot of time navigating file structures in a shell. Having my music organized hierarchically was useful there, and I spent a bit of effort maintaining the system, even going so far as to write a shell script that would automate the creation of file structures for unclassified files.

Today, my habits have held over even while technology has changed. I still think of my media collection in terms of files (so old fashioned, I know) , and I keep iTunes in the "column browser" view. It works, but it's antiquated; were I more modern, I'd stream media exclusively and would search a cloud library for tags (created through folksonomy), not browse by static, predetermined layers of organization. When I was running Linux that wasn't an option, and my hierarchical organization was my easiest and most effective way of sorting songs. Now, that advantage is slipping away in the music industry, as social and cloud-based streaming services become more and more intelligent about how they thing about the qualities of a song or artist.

In other facets of my life, hierarchical organization gets closer and closer to obsolescence. When managing 3D assembly models, I find it tricky to establish naming sequences that will make sense across projects and phases of development. I tend towards part names that begin with two letters and end with four numbers. In a given filename, I follow the part name with a short verbal description. The end result looks like this:

"BK1008 Rack End.ipt"

Here, the file extension is .ipt, which is the Autodesk Inventor extension for part files. This particular part is one I designed for custom bike racks, and the prefix "BK" refers to bikes. The part lives in a directory called "BK Bike Parts", along with a bunch of other - related and unrelated - parts. Parts are categorized in directories according to the purpose they're originally designed for, but they're often repurposed or discarded. Their part numbers are just placeholders, and the descriptive titles I give them are often mostly meaningless. Often times, one designs a part with a particular form in mind and names it accordingly. Over time, that form changes, and in the end the name is nothing but a vestige. It's a kind of a Theseus' Paradox, and one that conventional naming schemes - or mine, anyway - don't account for well.

I'm happy to say that I have no idea what my files naming sequences will look like in five years. Jordan Brandt, Technology Futurist at Autodesk, predicts the death of files in a way that strikes me as totally prescient here. I'm not totally clear on the implications, but he describes a world in which part metadata is stored at attribute tags, much like Facebook photo tagging. Such a system would, I presume, at least initially require the user to set up searchable tags in order to enable reliable part retrieval. Eventually I'd hope that attributes could be generated predictively, much like Facebook scans photos for faces and auto-suggests likely matches for who to tag. 

At this point, my file naming conventions would become irrelevant. Brandt puts it very well - I *never* need to look in a particular folder, or for a particular filename, when I want to find a photo on Facebook. It's tagged with all the relevant data, and with adequate search tools it'll never be hard to find.  Eventually I expect the same to be the case for the little gadgets I'm designing: their identities becomes more and more tied to their actual attributes, rather than some arbitrary and cumbersome naming sequence.