On Set.

Product photography is fun, and weird. 

Today I spent the majority of my day on-location shooting The Public Radio with Zach and Colin (and with help from Hannah, Lianna and Chris). It was good, and exhausting, and fun.

When I was building bikes, I self-consciously photographed a huge portion of my life. My aim was presumably to build a personal brand that would improve the appeal of my company, but looking back I wonder how much of it was pure narcissism. 

Now it's (ostensibly) different; I'm part of a larger team, and in many ways the aesthetic that we're selling is distinct from my own. Sure, I use Mason jars, and I truly enjoy FM from time to time - and when I do, I only listen to one station. But the challenges that interest me about The Public Radio are largely distinct from the reasons that (I believe) our customers would buy it, and that has a huge effect on the way I present it to the world. It frees me up, and removes self-consciousness from the equation. It makes it much easier.

Anyway. Consider The Public Radio's crowdfunding campaign begun. Stay in touch for updates.