John Tighe (a designer of airplane interiors), quoted in a New Yorker piece about the details of first class accommodations:
“A good seat doesn’t show you everything it’s got in the first ten minutes,” he said. “It surprises you during the flight, and lets you discover things you weren’t expecting.” Such features can pay off in unexpected ways: passengers who like their seats tend to give higher ratings to everything on their flight, including movie selections that haven’t changed.
Just impress people. They'll like you more.