Manufacturing guy-at-large.

Fertile Ground

Added on by Spencer Wright.

I relate to this very strongly. 

Whether in the context of building products or changing cultures, my own core interest is in seeing what drives human behavior and how people react to change. I am drawn back to the technology industry over and over not because I care about bits and bytes, but because it is the most fertile ground for behavior change that exists in our world today.

-Becky Bermont

cf. something I wrote like a year ago - whether or not it holds up :)