Nick Felton, in an interview with The Great Discontent:
Certainly, the Annual Report personal project has elevated my career enormously, but it was only one of many personal projects that I tried along the way—no one gave a hoot about most of them. Not letting that discourage me, I kept trying other things. It wasn’t about finding “the idea,” but putting things out that I thought were worth doing and seeing if anyone cared. If not, I moved along.