Manufacturing guy-at-large.

Hamish McKenzie on content providers

Added on by Spencer Wright.

Hamish McKenzie, writing on Pandodaily about Spotify and the future of content providers.

I’ve said it before, and I’ll keep saying it until the publishing world has fully adapted to this ongoing tectonic shift in media: In a world in which digital content is increasingly being distributed via all-you-can-eat platforms like Spotify, Netflix, and Oyster at the same time as social networks like Twitter, Facebook, Reddit, Digg, and email are pushing content to people rather than the other way around, and as we increasingly consume media on one-thing-at-a-time mobile devices, the “bundle” doesn’t matter nearly as much as it did in the print or Web 2.0 eras.
Homepages are becoming less relevant.
Stories have to stand on their own.
Content owners have to get used to the idea that their carefully curated packages are being blown to bits.