The Public Radio's Kickstarter campaign included a $35 pledge level, for which backers receive an unassembled radio kit. We know our backers will need detailed instructions on how to put their radios together, and decided in the end to leave those in digital format, as it's more flexible, portable, and inexpensive than printing out full instruction sheets. We did still need to put *something* in the boxes to show people where to point their browsers, and so I designed some business cards to do just that.
The graphics are pretty much 100% recycled from earlier content, which is kind of nice too :) Modeling that jar has really paid off.
Oh - and yes, this cost $128 all told. I'm looking forward to writing a post describing the finances of our campaign in detail - stay tuned.