we didn't know what "inventionist" would be. i was coming out of spending five or six years on the consulting side. at Undercurrent, we didn't make anything, we didn't sell media. we just made beautiful decks...when we wanted to build things, we had to find a partner like Odopod or another company. and we worked closely with them, but it wasn't *us* doing the work. and what i missed was, i didn't feel like my blades were getting any sharper making decks. i'd gotten to that point where i could make a deck that would make a CEO really happy, but i wasn't getting better in terms of my ideas in the real world.

from The Planning Salon.